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We build brands on human emotion.

Emotion makes the choice. Reason writes the justification.

People rarely choose the “best”

They choose what feels right.

A brand only works when something in it feels true.

That’s the part we build.

BEHAVIOR NOTES

94% OF PURCHASE DECISIONS ARE EMOTIONAL FIRST.

Harvard Business Review

BRANDS WITH EMOTIONAL CONNECTION OUTPERFORM COMPETITORS BY 2X.

Forrester

EMOTION DRIVES 70% OF BRAND LOYALTY.

Gallup

The Filmatic Method

1.Audience Insight

We start by understanding who you’re actually trying to move.
Not just demographics; the deeper motivations, desires, and decisions that drive their behavior.
What they want, what they fear, what they choose and why.
When we know the audience clearly, every creative choice becomes sharper.

2.Emotional Strategy

Once we understand the audience, we identify the one emotion that will actually influence them.
The feeling that makes them pay attention, believe, remember, or take action.
This becomes the core of the brand — the thing everything else must express.
Get the emotion right, and the entire story falls into place.

Once we know the feeling, we shape it into a story people can sense instantly.
Not a script. A narrative system that guides every frame, every word, every choice.
This is where the brand becomes something you can feel.

3.Creative Execution

This is where the work takes shape.
We translate the emotional strategy into creative that’s sharp, intentional, and aligned with what the audience actually responds to.
It’s not about decoration — it’s about making choices that support the story and reinforce the brand.
Clear craft builds credibility, and credibility is what earns attention, trust, and action.

Featured Work

DODGE Hornet FILM

Jojo Music Video

Silver Mountain resort film

Move people.

FILMATIC

HELLO@FILMATIC.US

SEATTLE WA // DENVER CO