The Situation
A strong service with a short window to win attention.
Custom Spray Service already had the experience, reputation, and operational ability. The challenge was making the offer clear before the season passed, especially for customers who needed to understand timing, county requirements, and the value of dust control before summer.
What Filmatic Created
01
Campaign Positioning
Clarified the message around road dust control, timing, urgency, and the need to act before the summer season.
02
Landing Pages
Created dedicated pages for Spokane County road dust control and private road / driveway dust control so each campaign had a focused destination.
03
Paid Ads
Launched Meta and Google campaigns to capture direct demand while creating awareness with local property owners.
04
Tracking & Reporting
THE RESULT
162 tracked leads from a short seasonal window.
The campaign created a clearer path from awareness to inquiry during Custom Spray Service’s most important sales window.
Across landing pages, paid ads, call tracking, and form tracking, the campaign produced 162 tracked leads, excluding Google Maps. Based on the way local service buyers search and call, the total contact volume was likely even higher.
162 tracked leads
53 form submissions
109 tracked calls and contacts
HOW IT WORKED
Each part had a job.
The campaign was not treated like one ad or one landing page. Each piece was made to do something specific.
Google captured people already searching for dust control. Meta put the service in front of more local property owners before the road became a bigger problem. The landing pages made the offer easier to understand. Tracking showed where the leads were coming from and what needed to improve.
01 /
Google Ads
Captured high-intent search traffic from people already looking for dust control, road stabilization, or seasonal road solutions.
02 /
Meta Ads
Created local awareness around the service window and helped more property owners understand the need before summer dust became a bigger issue.
03 /
Landing Pages
Gave each campaign a focused destination, with clearer messaging for county roads, private roads, and driveway dust control.
04 /
Tracking
Connected calls, forms, and campaign activity so the client could see real movement instead of guessing what was working.
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